Home > Uncategorized > Company’s Bidding on Competitors Trademarks Could Soon be Outlawed.

Company’s Bidding on Competitors Trademarks Could Soon be Outlawed.

Blogstorm reports today that a recent ruling by the Advocate General in favour of Interflora against Marks and Spencers may result in the end of the practice of using competitors brand names or trademarks to generate adverts on Google Adwords and other Pay-Per Click media.

Both Asda and Marks and Spencers currently run adverts against the search term ‘Interflora’ which is a trademark; Google currently allows this although it does let companies to block the use of tradmarks in the advert copy.

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Categories: Uncategorized
  1. March 25, 2011 at 7:55 am | #1

    Google is the only real winner with brand bidding IMHO, so it seems like a common sense decision to me.

    • March 25, 2011 at 8:22 am | #2

      Hi Rob, I agree and I only hope that Google now stop allowing this practice without waiting for the final court decision – and not just in Europe, I know my employers US parent company have had problems with this in the States too.

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